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Generative AI: potential benefits and threats

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Generative AI is a cutting edge technological advancement that utilises ML (Machine Learning) and AI (Artificial intelligence). There is currently a hot debate around it’s uses and the potential threats.

Uses of Generative AI:
  1. It can do the intellectual work which is solely done by humans only. For example writing blogs, computer codes and marketing copies, generation of results for search queries.
  2. It can craft sales, marketing and brand messaging.
  3. It can generate personalized social media posts, blogs, marketing texts and video copies by providing a text prompt.
  4. It can generate codes and help with developer productivity.
  5. It can write poems, lyrics of songs, make paintings etc.
  6. It can generate synthetic data for data augmentation and creating additional training data to train and test AI models to experiment at scale.
  7. Can produce a pertinent, specific and actionable summary.
  8. Can accelerate the discovery of new research, drafting and synthesizing documents and reports.
  9. Can help create and stimulate complex engineering, design and architecture.
  10. Can speedup iterative development and testing of novel design.
  11. Can help professionals with their medical diagnosis. It can generate potential and alternative treatments personalized to patients’ symptoms and medical history.
Concerns around AI use:
  1. Increasing unemployment.
  2. Can enslave the humans (AI bots had made their own language in the past)
  3. If models are trained on biased, non inclusive data; they’ll generate biased outputs.
  4. Can create deepfakes, disinformation and propaganda.
  5. Nefarious actors may use AI generated media to manipulate people and influence public opinion.
  6. Can produce low quality and less accurate information, specifically in the context of complex engineering and medical diagnosis1. .

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